ABOUT

Baek is a modern Korean bakery focused on pastries and baked goods. Inspired by traditional flavours, the bakery offers a selection of breads, cakes and sweets with a minimal yet thoughtful atmosphere.

I’ve always been sooo in love with Korean minimalism and that tiny everyday sweetness it carries so I explored a more imperfect and textured direction using charcoal illustrations and soft outlined forms I wanted things to feel a bit niche, a bit playful and a tiny bit wonky in the loveliest way possible. 

The goal was to keep it minimal without feeling static something that still feels soft and sweet but has movement and personality hiding in the tiny details.