Mellow is a marshmallow brand that’s all about soft, fluffy, melt-in-your-mouth perfection. No extra fuss, just pure, irresistible fluff—light as a cloud, sweet as a dream. For Mellow, we created a playful, pastel-infused brand identity that feels like stepping into a sugar cloud. A bold yet nostalgic approach, celebrating the magic of childhood joy with a contemporary twist.